I have been engaged in international business for 17 years. Since entering the industry in 2008, I have explored various categories of export business, and I have always aspired to do work that delivers genuine health value. After exploring different fields, I finally focused on the health care products sector in 2015. These experiences have further strengthened my belief that “the health industry is timeless.”

However, my in-depth research on foot health in 2019 made me realize that the impact of “a good pair of shoes” on health is far beyond imagination. It also helped me recognize a crucial fact: 70% of human health issues are related to the feet. From common knee pain and lower back discomfort to long-term postural imbalances, the root cause often lies in the feet not receiving proper support. It was at this moment that I truly understood: a pair of shoes that meets the feet’s needs is not a mere “accessory,” but a “cornerstone” for safeguarding overall health.

As I delved deeper into the principles of foot biomechanics, the unique value of barefoot shoes became increasingly clear to me. Unlike traditional shoes that restrict the natural movement of the feet, barefoot shoes simulate a barefoot state, preserving the space for toes to spread naturally and the feet to exert force flexibly. This design offers multiple health benefits: on one hand, it fully exercises the foot muscles, enhances the elasticity of the plantar fascia, and fundamentally improves gait problems caused by weak foot muscles; on the other hand, its arch-fitting support structure effectively relieves plantar pressure from prolonged walking, reducing the common foot pain experienced by people with flat feet or high arches. More importantly, the feet are known as the “second heart” of the human body, and the smoothness of blood circulation in the feet directly affects the overall physical condition. The loose and comfortable design of barefoot shoes promotes blood circulation in the feet, which in turn indirectly improves sleep quality, alleviates lower limb edema, and even plays a positive role in correcting posture and reducing spinal pressure.

It was precisely because of these tangible health benefits that we resolutely made a comprehensive transition to focus on barefoot shoes in 2019. Our core goal is clear: to create products that truly address users’ pain points, centered around “foot health.” In terms of material selection, we prioritize breathable, skin-friendly, and eco-friendly materials to prevent bacterial growth caused by stuffy feet. In terms of shoe design, we have adjusted the shoe shape through countless ergonomic tests to ensure that users with different foot shapes can enjoy a comfortable and snug fit. For different usage scenarios—such as daily commuting, outdoor hiking, and sports fitness—we also optimize the elasticity and anti-slip performance of the shoe soles, allowing health protection to cover every moment of life.

We have always believed that the value of barefoot shoes goes far beyond “meeting the need for footwear”; it is more about conveying a scientific concept of “guarding health starting from the feet.” It helps people realize that maintaining health does not require complicated investments— a suitable pair of shoes can become a daily “guardian of health.” Today, our core business is customizing barefoot shoes for foreign brands. The development of every product is driven by the goal of “addressing users’ health needs.” We aim to enable more people to personally experience the overall comfort brought by foot comfort through scientific shoe-wearing: no more foot pain when walking, more stable standing posture, straighter body posture, and even the frequent lower back pain experienced in the past quietly subsides. In the future, we will continue to deepen our efforts in this field, continuously developing barefoot shoes that better fit human body needs, so that the concept of “improving health through shoes” can reach more people, and every step taken becomes a nourishment for health.